Jurnal Ilmiah Mahasiswa STKIP PGRI Sumbar

Nama / NPM Randi Pratama. N / 15090080
Program Studi Pendidikan Ekonomi
Pembimbing I Yosi Eka Putri
Pembimbing II Meri Rahmania
Tahun 2020

Abstrak :

This study aims to analyze the partial and simultaneous influence of Tourism Destination Image, Price, Service Quality and Location on Tourist Satisfaction at Carocok Painan Beach. This type of research is associative. The sample in this using the incidental sampling technique. The instrument used for the study was a closed instrument. The results of the study using multiple linear regressionĀ  showed that: First: Tourist Destination Image (X1) has a positive and significant effect on Tourist Satisfaction on the Beach Match Painan with a regression coefficient of 0.432 which is positive. This value is significant because tcount 3.295 > ttable 1.66071. This Second: Price (X2) has a positive and significant effect on Tourist Satisfaction at Carocok Painan Beach with a regression coefficient of 0.179 which is positive. This value is significant because tcount 2.291 > ttable 1.66071. Third: Service Quality (X3) has a positive and significant effect on Tourist Satisfaction at Carocok Painan Beach with a regression coefficient of 0.154 which is positive. This value is significant because tcount 2.858 > ttable 1.66071. Fourth: Location (X4) has a positive and significant effect on Tourist Satisfaction at Carocok Painan Beach with a regression coefficient of 0.119 which is positive. This value is significant because tcount 2.113 > ttable 1.66071. Fifth: Image of Tourist Destinations (X1), Price (X2), Service Quality (X3) and Location (X4) together affect the Tourist Satisfaction on Carocok Painan Beach. where the value of Fcount 58.383 > Ftable 2.46 and a significant value of 0.000< Ī± = 0.05 are obtained.

Keyword :

Tourism Destination Image, Price, Service Quality and Location, Tourist Satisfaction.

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