Jurnal Ilmiah Mahasiswa STKIP PGRI Sumbar

Nama / NPM Honi Amelia / 15090061
Program Studi Pendidikan Ekonomi
Pembimbing I Rizky Natassia
Pembimbing II Yola Malinda
Tahun 2020

Abstrak :

        The results showed that: (1) there was a significant effect between peoduct quality partially on purchasing decisions with a coefficient value of 0.221 and a tvalue of 4.532> ttable of 1.980; (2) there is a significant influence between brand trust partially on purchasing decisions with a coefficient value of 0.244 and a tcount of 3.256> ttable of 1.980; (3) there is a significant effect of advertising partially on purchasing decisions with a coefficient value of 0.182 and tcount value of 3.060> ttable of 1.980, (4) there is a significant effect of partial price perception on purchasing decisions with a coefficient value of 0.180 and a value of tcountnof 3.659 > table of 1.980; (5) there is a significant influence of brand image partially on purchasing decisions with a coefficient value of 0.170 and tcout value of 2.793> table of 1.980 and (6) there is a significant influence between brand trust, product quality, advertising, price perception and brand image as a stimulatory towards purchasing decisions with fcount 29.780> F table 2.45. 

Keyword :

Product Quality, Brand, Advertising, Price, and Brand Image on Purchasing Decisions

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