Jurnal Ilmiah Mahasiswa STKIP PGRI Sumbar

Nama / NPM Siska Nova / 15090015
Program Studi Pendidikan Ekonomi
Pembimbing I Mareta Kemala Sari
Pembimbing II Stevani,
Tahun 2020

Abstrak :

           The results of this research indicated that: 1) experiential marketing had significant effect toward customer satisfaction. It was obtained a regression coeficient of 0.474 this value is significant because the value of tCount of 6.049> t Tabel off 1. 98969 with significant value is 0. 000 < 0.05. 2) customer value had significant effect toward customer satisfaction. It was obtained customer value toward customer satisfaction at Bank Nagari Main Branch Padang. It was obtained a regresion coeficient of 0.267 this value is significant because the value of tCount of 5.585> t Table off 1. 98969 with significant value is 0. 000 < 0.05. 3) service quality had significant effect toward customer satisfaction. It was obtained a regresion coeficient of 0.376 this value is significant because the tCount of 4.916> t Table off 1. 98969 with a signifikant vallue is 0. 000 < 0.05. 4) trust had significant effect toward customer satisfaction. It was obtained a regression coefficient of 0.403 this value is significant because the tCount of 3.951> t Table of 1.98969 with a significant value is 0. 000 <0.05. 5) Company image had significant effect toward customer satisfaction. It was obtained regresion coeficient of 0.177 this value is significant because the tCount of 2.181> tTable of 1.98969 with significaant value is 0. 032 < 0.0, it means Ha is accepted, and H0 is reject. 6) experiential marketing, customer value, service quality, trust and company image influence together toward customer satisfaction. Based on the data analysis and hypothesis testing that have been conducted, it was obtained that the value of fCount 66.523> fTable 2,33 and the Sig value of 0.000 <α 0.05, it means that H0 is reject, and Ha is acceptd.

Keyword :

Experiential Marketing, Customer Value, Service Quality,Trust and Company Image, Toward Customer Satisfaction.

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