|Nama / NPM
||Ernia Gustika Sari / 15090072
This study aims to analyze the effect of Price, Brand Equity, Service
Quality, Trust on the purchasing decision of D'Besto Branch of G Sport Center
Gunung Pangilun Padang. The result showed that: (1) Price has a positive and
significant effect on purchasing decisions because tcount 4,319> ttable 1,985. (2)
brand equity has a positive and significant effect on purchasing decisions
decisions because tcount 3,669> ttable 1,985. (3) service quality has a positive and
significant effect on purchasing decisions because tcount 7,653> ttable 1,985. (4)
trust has a positive and significanteffect on purchasing decisions because the
value of t count 3.305> t table 1.985. (5) Price, brand equity, service quality and
trust together have a significant effect on purchasing decision. That is 83.8% and
the rest is influenced by other factor not included in this study.
Buying Decision, Price, Brand Equity, Service Quality and Trust.
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