Jurnal Ilmiah Mahasiswa STKIP PGRI Sumbar

Nama / NPM Agdeni Musfika / 13070130
Program Studi Pendidikan Sosiologi
Pembimbing I Rinel Fitlayeni
Pembimbing II Sri Rahmadani
Tahun 2018

Abstrak :

This research begins with the innovation of retail stores are now widely developed. Retailer compete to creaate convenience for consumers in meeting their needs. So as to make marketing become more varied. The presence of modern retai stores Minang Mart type in the city of Padang already mushroomed in various location and even penetrated into densely populated settlements. Minang mart growth in the city of Padang quite repidly and feared the longer it will be more bad for kiosk traders in general. The porpose of this study is to describe the persistence of treader on the exsistence of Minang Mart in the Kelurahan Gurun Laweh Nan XX Kecamatan Lubuk Begalung Padang City. Theory used in this research is Max Weber about social step theory. This research used qualitative method descriptive qualitative, the data collection was (1) observation non participant (2) interview (3) documentation. Informan in this research amount of 13 person. Technique in collecting informan used purposive sampling technique, individual analysis unit that were seller in Pedagang kios. Data analysis used interactive data analysis Miles and Huberman, (1) colleting the data (2) data reduction (3) presenting (4) conclusion. Based on the research found that the action persistence of kiosk traders to the exsistence of Minang Mart ie: (1) varying merchandise, (2) consumers are allowed to indebted, (3) installing a commerce poster, (4) care for quality commercial goods.

Keyword :

Persistence, Marchant Stalls, Minang Mart

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