Jurnal Ilmiah Mahasiswa STKIP PGRI Sumbar

Nama / NPM Sici Maya Sari / 15090123
Program Studi Pendidikan Ekonomi
Pembimbing I Rizky Natassia
Pembimbing II Hayu Yolanda Utami
Tahun 2020

Abstrak :

           This study Sims to determine the effect of product differentiaton, customer E-motion, lifestyle, brend image, price on consumer satisfaction on exlusive matte lip cream Wardah cosmetics on STKIP PGRI Wes Sumatera, 1) three ia a significant influence between product ia differentiation partially on consumer satisfaction with a coefficient value of 0,218 2) there ia a significant influence of custumer E-motion partially on consumer satisfaction with a coefficient value of 0,251 3) there ia a significant influence of lifestyle on consumer satisfaction 0,150 4) there ia a significant influence of brend image partially on consumer satisfaction with a coefficient value of 0,098 5) there a significant influence between price on consumer satisfaction with a coefficient value of 0,150 6 ) there ia a significant influence between product differentitation, customer emotion, lifestyle, brend image, price simultan of consumer satisfaction with F count 102,757 > F table 2,45.


Keyword :

Product Differentiation, Customer Emotion, Lifestyle, Brand Image, Price.

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