Jurnal Ilmiah Mahasiswa STKIP PGRI Sumbar

Nama / NPM Delna Alpita / 15090210
Program Studi Pendidikan Ekonomi
Pembimbing I Rika Verawati
Pembimbing II Stevani,
Tahun 2020

Abstrak :

         This study aims to analize: 1) brand awareness influences brand trust of Yamaha Nmax motorcycles in CV. Yamaha Mewah Jaya Motor. 2) Brand awareness influences the purchasing decision of Yamaha Nmax motorcycles in CV. Yamaha Fancy Jaya Motor. 3) Lifestyle influences the brand trust of Yamaha Nmax motorcycles in CV. Yamaha Fancy Jaya Motor, 4) Lifestyle influences the purchasing decisions of Yamaha Nmax motorcycles in CV. Yamaha Fancy Jaya Motor, 5) Promotions influence the trust of Yamaha motorcycle brands Nmax at CV. Yamaha Plush Jaya Motor, 6) Promotion influences purchasing decisions for Yamaha Nmax motorcycles at CV. Yamaha Plush Jaya Motor, 7) Perception of brand quality influences brand trust of Yamaha Nmax motorcycles at CV. Yamaha Jaya Motor, 8 ) The perception of brand quality affects the purchasing decisions of Yamaha Nmax motorcycles at CV. Yamaha Fancy Jaya Motor and 9) Brand trust influences the purchasing decisions of Yamaha Nmax motorcycles at CV. Yamaha Fancy Jaya Motor.

Keyword :

Brand Awareness, Lifestyle, Promotions, Brand Quality Perceptions, Purchasing Decisions

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