Jurnal Ilmiah Mahasiswa STKIP PGRI Sumbar

Nama / NPM Fajri Rahma Dona / 14090241
Program Studi Pendidikan Ekonomi
Pembimbing I Yola Malinda
Pembimbing II Lovelly Dwinda Dahen
Tahun 2019

Abstrak :

           This study aims to look at the Effect of Promotion, Product Quality, Price, Brand Image, and Product Design on Purchasing Decisions on Futsal Specs in Padang City. This type of research is descriptive and associative research. The results of data analysis show that (1) the effect of promotion has a significant positive effect on purchasing decisions for futsal shoes specs in the city of Padang. Where indicated by the coefficient of 0.138. This coefficient value is significant because the value of t count is 2.664> t table (1.661). (2) Product Quality has a positive and significant effect on purchasing decisions of Futsal Shoes Specs in the City of Padang. Where indicated by the coefficient of 0.196. This coefficient value is significant because the value of t count is 4.072> t table (1.661). (3) prices have a positive and significant effect on purchasing decisions for futsal shoes specs in the city of Padang. Where indicated by the coefficient of 0.435. This coefficient value is significant because the value of t count is 4.645> t table (1.661). (4) brand image has a positive and significant effect on purchasing decisions for futsal shoes specs in the city of Padang. Where indicated by the coefficient of 0.613. This coefficient value is significant because the value of tcount is 7.116> t table (1.661). (5) product design has a positive and significant effect on purchasing decisions of Futsal Shoes Specs in Padang City. Where indicated by the coefficient of 0.130. This coefficient value is significant because the value of t count is 2.222> t table (1.661). (6) the effect of promotion, product quality, price, brand image, and product design simultaneously have a significant effect on purchasing decisions of Futsal Shoes Specs in Padang City with F count 76.578> from Ftable (2.49) with a significant level of 0,000 <α = 0 , 05. This means Ha is accepted and H0 is rejected.

Keyword :

Promotion, Product Quality, Price, Brand Image, Product Design, Buying Decision

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